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RJ Anderson’s “XP1K2” Video Now LIVE

The most anticipated off-road viral video of 2014, “XP1K2” went live today at and motorsports production powerhouse Mad Media hit the launch button this morning after debuting the new video to a crowd of thousands at Polaris Camp


RJ Anderson XP1K2 – Official Trailer

XP1K2 IS COMING NOVEMBER 4TH! The highly anticipated follow up to RJ Anderson’s mind bending viral off-road video XP1K is currently in final stages of editing. For XP1K2, Mad Media and UTVunderground have developed a stunning array of creative obstacles


RJ Anderson XP1K – The Crash

July 16th. 2013 8:45am. It’s day four of the XP1K film shoot. RJ Anderson is about to attempt a 40 foot gap step down… Despite landing to flat from over forty feet in the air… RJ is uninjured. He returns


RJ Anderson’s XP1K2: Side-by-Side Off-Road Viral Film Now in Production

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson.


Testing 1-2-3: Josh Daniel Vegas to Reno

Josh Daniel has moved on from driving for other trophy truck teams into his own ride. True to his “Pedal to the Metal” style Josh didn’t just build any trophy truck, he built the first twin turbo 1000 HP trophy


Mad Media Snap Backs Now on Sale at

With all the time we spend in the sun, it was time to design something to cover our heads!  Taken from the Mad Media Zero Sum logo which was inspired by the minimalism of old school skate-punk art, grab one of these


RED BTS – The Mint 400 and Mad Media

Go behind the scenes with RED as they explore The Mint 400, North America’s oldest active off-road desert race. Among the most grueling challenges in racing, The Mint pits drivers in twenty vehicle classes against 100 miles of desert – and


Vikings and Guns: 2014 Yamaha Viking Shake Down

Vikings and guns.  What more could you want?  Mad Media hooked up with and Marine Corps Officer and Baja 1000 Champion Kent Kroeker to take the new 2014 Yamaha Viking to Bee Canyon outside of Hemet, CA for some trail riding


Bryce Menzies Polaris RZR XP1K Vehicle Breakdown

Bryce Menzies will get behind just about anything with four wheels.  Racking up impressive wins and championships in his Pro2, Trophy Truck and Rally Car, Menzies wanted something fun to take out in the desert and rip around in.  With the help of